I wrote this blog post last Thanksgiving, but feel that it is still very applicable:
I just love Thanksgiving! For starters, I love it because of all the home-cooked food – my family and I have been orchestrating the exact details of our Thanksgiving feast for the last month. The anticipation built up as we divvyed up who would make the steaming roast turkey, sweet potato casserole with marshmallows, moist stuffing with creamy homemade gravy, scrumptious pecan, pumpkin and apple pies!
I also love it that on Thanksgiving you slow down enough that you can actually fall asleep on the couch after stuffing yourself silly. In our fast-paced, uber-connected world, it is so wonderful (and necessary) to unplug and enjoy real face-to-face conversations.
And of course, I also love it because Thanksgiving is when you gather with family and friends and give “thanks” for all their love and support. Think of those people in your life that make you feel warm and fuzzy with their love, and make sure you hug them and tell them “thanks!”
Now you can take all these things I “love” about Thanksgiving and translate them into your planned giving efforts too…
- Food is an international bonding mechanism!! Consider dropping in with a box of fresh donuts or cookies to a few of your donors. Or maybe host an estate planning seminar for a group of your prospects with coffee and continental breakfast included.
- Face-to-face communication is still the most effective way to fundraise. Sure, you need to do all the other broad-based mailings, emails, social media, research etc., but talking directly to your donors is your most important activity!
- Say “Thanks!” frequently and often. Your donors will never be offended by a card or call or token of your thanks.
Happy Thanksgiving and “thank you” for reading our blog!
Author: Renee Durnin, CFRE