Gabriel Group Fundraising Blog

3 Fundraising Tactics to Consider when Dealing with Wealthy Donors

I recently reviewed “The 2010 Study of High Net Worth Philanthropy;” below are 3 tactical hints I took away:

Tactical Hint #1: Communicate, communicate, communicate…

• Communicate why the donor’s gift will make a difference.
• Communicate how efficient your charity is with their gift.
  • Bonus: If your charity receives significant gifts in kind and/or volunteer hours, make sure you monetize the value of the non-cash gifts in the calculus.

Tactical Hint #2: Use the two major donor, behavioral insights below in your branding, case development and donor scoring.

• Active Religious Donors continue to be much more philanthropic.
• Volunteers to an organization are more likely to give to that organization.

Tactical Hint #3: If attorneys and CPA’s are not part of your development plan, then you are missing out on a very important channel.

 

Author: Bill Ziercher

Gabriel Group’s Planned Giving Blog has Morphed into a Fundraising Blog

Gabriel Group started “The Walnut Tree” to share our expertise on planned giving growth nearly two years ago. We posted lots about planned giving…but as time progressed, we continued to get as many questions about fundraising in general.

Since our perspective is that planned giving doesn’t exist in a vacuum, we have made a shift to include more content and have decided to officially morph our planned giving blog into a fundraising blog. We will have a new header and url, but our old url’s will still redirect you to the Gabriel Group Fundraising Blog.

Welcome to the Gabriel Group Fundraising Blog!